Batch Recall-Readiness SaaS for Food Factories and Packhouses

A compliance and traceability workspace for small and mid-sized food factories and agricultural packhouses: it converts paper batch sheets, WhatsApp supplier updates, and lab-result photos into lot-level production records. The narrow wedge is handling the operational moment factories struggle with most: when a quality issue, returned shipment, or customer complaint requires them to identify which raw-material lot, shift, machine, and downstream customers were affected. Rather than selling broad ERP, sell “recall readiness and batch evidence in a box.” Pain validation (assumptions requiring interviews): quality managers maintain batch/cleaning/temperature records in binders and Excel because existing industrial systems are expensive, complex, or poorly adapted to Persian workflows. Trace-back exercises can consume days and involve calls across procurement, production, warehouses, and distributors. Buyers include dairy, spice, dried-fruit, beverage, sauce, and packaging plants with recurring batch records. Willingness to pay: 7–9/10 for export-oriented or audit-sensitive plants; lower for informal producers. No reliable source found for a defensible count of Iranian factories still using paper batch records, so do not claim market size before field research. MVP: Persian mobile forms that work offline, QR lot labels, photo capture of certificates/lab results, batch genealogy, deviation/complaint workflow, and one-click trace-back reports. AI: OCR for Persian forms and COAs, anomaly flags for missing checks, and a chat-style query such as “Which customers received batch 24-118?” Automation: overdue sanitation/calibration checks and supplier-document expiry alerts. Pricing: annual subscription per production site, with implementation and label-printing integration fees. Moat: plant-specific templates, accumulated batch genealogy, validated audit workflows, and integrations with scales/printers/local accounting or inventory exports. Funny domain: LotGol.ir (a pun on “lot” and gol, meaning flower / also sounding playful).